Specialty pet services are having resurgence. If you make the necessary investments and begin to offer your clients unique assistance, you will be able to increase revenue and boost profits.
The American Pet Products Association (APPA) has predicted that specialty pet services will increase from a $510 billion dollar industry in 2013 to a $750 billion industry in 2015. People love their pets, and are willing to spend significant amounts money on their grooming, food, and overall care. So how can you update your veterinary practice to cash in on this trend?
As the specialty pet services industry grows, pet grooming is near the top of the list of services in high demand. Veterinary practices predominantly treat cats and dogs. According to the American Veterinary Medical Association (AVMA), 36.5 percent of US households own dogs and 30.4% own cats. Hire a groomer and offer those top customers a grooming station for their furry friends.
Specialty Pet Services
Equip your practice with all the necessities to be able to treat exotic pets that live in your area. Specialty pets are a growing fad in the United States and are changing the landscape for many veterinarians and their practices. In 2013, 19.4 million of US households owned exotic pets according to the American Pet Products Association (APPA). That’s anything that’s a reptile and amphibian, bird, or small mammal. As people are beginning to have pets such as lizards, ferrets, turtles, and fish there’s an increase need in the industry for proper care for these animals. Hire veterinarians with an expertise in treating exotic pets, have the correct medicines on hand, and advertise that your practice offers this unique service.
Specialized Diet Programs
Pet owners today are focusing on keeping their dog, cat, or bird in good health by feeding them specialty diets. As a veterinarian, you can help your customers give their animals the nutrition advice they’re searching for by offering an additional service that focuses entirely on supplements, specialized treats, and specialized foods.
Think Outside the Box
If grooming and nutritional assistance isn’t enough to take your practice to the next level, start thinking outside the box. A majority of pet businesses in the US, 92.2 percent, have fewer than four employees. Becoming a one stop shop for all things pet related will set you apart from your competitors in a big way. Hire a dermatologist and a surgeon and begin to offer surgical specialties for animals that need special attention. Hire a pet psychiatric and offer therapy sessions for your customer’s pets. Hire a dog trainer and offer animal training and walking services. If you want to step it up a notch from there, offer your customers who have dogs full-service doggy hotels.
The information contained on this page is for general informational purposes only. It is not legal advice and should not be relied upon in making borrowing decisions. Fundation loans are subject to lender approval.
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