As a gas station owner you know that gas station’s don’t really make money on gas. To maximize your business, you need to focus on other things. Here are five ways you can improve your gas station.
1) Get competitive with neighboring stations
Don’t be afraid to get a little aggressive.
The best way to get customers to come to you is by having the best pricing in the area. Take a peak into your competitors store and do price matching on core inventories – beer, coffee, soda, and cigarettes. You will need to this once a month if not more.
2) Add a car wash, auto repair garage, and inspection station
Make your station a one-stop shop for all things auto related. Drivers who can get their car washed, repaired, inspected, and filled with gas all in one place will be happy, loyal customers.
3) Change hours of operation
Open earlier and stay open later. If customers know that you will be there when they need gas on their early drive to work, or on their late drive home they will be loyal to your station.
4) Add food retailer
A delicious snack will draw a lot of customers straight to you. Hungry drivers in a rush to get back on the road will stop for a sandwich. Offer a deli option, or a breakfast bagel shop.
5) Advertise, advertise, advertise!
Invest in signs on the roads leading up to your station, advertise in local newspapers, and place promotional signs in an easily visible location directly in front of your pumps.
The information contained on this page is for general informational purposes only. It is not legal advice and should not be relied upon in making borrowing decisions. Fundation loans are subject to lender approval.
Fundation combines the benefits of a bank loan with the ease and efficiency of an online lender. We offer conventional loans with competitive rates to businesses with varying credit profiles. Our technology allows us to deliver capital in as few as 3 business days through streamlining the collection and evaluation of customer information and conducting the majority of the lending process electronically. As a direct lender, we use our own capital to originate and hold the loans we make, so that we can focus on building relationships with our customers. Our dedicated customer relationship model enables us to understand each unique borrower’s business. This level of service, coupled with our best-in-class products, is why many of our customers come back to us repeatedly for more capital.