When growing your business, an online web presence is key. While word of mouth is still king, the spread of news can be amplified through the use of social media. For small auto repair shops, this can make all the difference in setting your business apart from the rest.
So, what should you focus on when building your site? Here are four easy things to keep in mind when going digital.
Define Your Message
Tell customer upfront what services your garage can offer that others cannot.
Do you provide a free local shuttle service? What repair guarantees do you have? Are your repairs performed by ASE Certified Technicians? Do you specialize in a specific type of repair? Make sure your customers know by making this message easily accessible and well defined on your site.
Build Twitter, Facebook, Instagram presence in addition to your site.
Having a website is simply not enough these days. You want to connect to your community through channels where they can easily find you. Link your site to social media outlets and start posting! Post photos of your shop on Instagram, connect to customers you have helped through Twitter, and write Facebook posts on how drivers can better care for their cars.
Assist the Customer
You make their lives easier, and they will choose you.
Your site should make a customer’s experience easy and enjoyable. Make sure they are able to book online appointments, complete with automated reminders of maintenance service.
The look and feel of your website does matter!
Introduce you and your team to potential customers, make your shop feel friendly and community oriented.
The information contained on this page is for general informational purposes only. It is not legal advice and should not be relied upon in making borrowing decisions. Fundation loans are subject to lender approval.
Fundation combines the benefits of a bank loan with the ease and efficiency of an online lender. We offer conventional loans with competitive rates to businesses with varying credit profiles. Our technology allows us to deliver capital in as few as 3 business days through streamlining the collection and evaluation of customer information and conducting the majority of the lending process electronically. As a direct lender, we use our own capital to originate and hold the loans we make, so that we can focus on building relationships with our customers. Our dedicated customer relationship model enables us to understand each unique borrower’s business. This level of service, coupled with our best-in-class products, is why many of our customers come back to us repeatedly for more capital.